Learn the fastest way to engage and persuade any audience using storytelling. Practice these skills in online simulations.
28 online lessons
7 hours to complete
Learn how to be memorable, confident and relevant so you are heard
Streamline content through stories and save time in presentations
Inspire colleagues, unstick resistance to an idea and encourage action
Overcome difficulties with getting your message heard and decisions made
Let’s face it, most of us sometimes feel overloaded with new content in today’s fast-paced and ever-changing world. If you want to be heard, cutting through the noise is tough. So how can we grab people’s attention and engage them with our message?
Gone are the days when facts and figures are the currency for influence. If you want people to lean in with curiosity when you deliver your message, you need to connect on a human level.
Business Storytelling is the answer. It enables a faster understanding of ideas, captures attention and compels more action. Stories conjure up images in our minds, evoke feelings and emotion and when used cleverly are the Number 1 way to ensure your audience are present in the moment, listening to you and absorbing your message.
Storytelling is a crucial communication skill that will increase your impact immediately.
The Colin James Method is a proven communication skills training methodology that transforms your ability to influence, teach and engage the hearts and minds of your audience in any situation – from the boardroom to the stage and in a team meeting.
Learn how to improve your storytelling with the flexibility of online classes combined with online simulations to help you practice what you learn. This hybrid approach to storytelling will increase your communication effectiveness.
Complete a series of videos, quizzes and case studies through our online platform - available to access at any time.
Practice what you learn in online simulations. Storytelling is just like any other skill - you need to practice to improve.
Receive feedback on your performance to help identify areas you need to improve to become an effective storyteller.
Both Colin James and Erica Bagshaw have over 20 years' experience as speakers, trainers and coaches, working in the top 50 companies around the world.
As specialists in leadership, communication, resilience and change, together they own the leadership training and development company, Inner Profit and developed the Colin James Method for Communication, to be the gold standard for business communication. They and their team are highly sought-after speakers, facilitators, trainers and coaches across the globe.
The art of storytelling is fundamental to communicate with purpose and meaning in business, and Colin and Erica are passionate about bringing it alive in business contexts.
Practice storytelling with realistic online simulations. At key points during the online part of the course, you'll be prompted to practice what you've learnt in one of the following scenarios.
Practice delivering one of the 5 story types covered. You’ll be presenting your story at a meeting in attendance by two managers. Record your verbal delivery and listen back to it – identify any areas of delivery you need to improve.
You’ll be immersed in three different rooms and in each room, you’ll need to link objects in that room to the given phrase. For example, you may need to explain how a computer links to being a great communicator.
This scenario helps you build analogies. You’ll be in a boardroom with presentation slides. Each slide contains two images, and you have 2 minutes to talk about the link between the two images before the next slide is shown.
This scenario lets you put the storytelling techniques you’ve learnt into practice. Prepare a 5 minute story to tell the audience and receive feedback on your performance, including an eye contact rating and voice analysis.
Use this scenario to practice storytelling in a TEDx styled scenario. Practice the techniques taught throughout this course, and receive feedback on how the audience are likely to perceive you with our speech insight analysis.
Explore all the exercises available on the VirtualSpeech platform.See all exercises
Faster than classroom training
Learn storytelling more effectively with these simulation features.
Save speeches to your learning portal, receive additional feedback and identify areas to improve.
Receive instant feedback on your communication skills with our voice analysis and eye contact technology.
Practice a range of storytelling techniques in our virtual rooms, from linking stories to finding analogies.
"Never have I come across such an original approach and genuinely engaging facilitator as Colin. The day has led me to rethink my own approach to training, leadership and my career overall."
- Mike Wallace, MCW Aviation Consulting Pty Ltd
"A wonderfully insightful course into the power and relevance of utilizing storytelling in the professional landscape! I have thoroughly enjoyed learning from Colin – a true 'Master' in communication."
- Jacqueline Bohuslav-Andrews, Mindfulness Consultant, Yoga Harmony
"Colin is a master at his craft, yet he is able to distill the methodology into simple techniques that I can apply to my everyday communication."
- Todd Pironis, Senior Marketing Manager Joint Replacement, Stryker
"The best training course I have attended. Colin James is absolutely brilliant, he is very talented and more importantly what the teaches makes sense."
- Anthony Ferraro, Risk Executive Bank Counterparty Group and Alt Ass, Commonwealth Bank of Australia